What is Pinterest and How Does It Go Beyond Just Visuals?
For many brands, Pinterest is still viewed as a platform for inspiration and visual ideas. In reality, Pinterest is much more: it’s a powerful visual search engine where content has continuous, lasting reach. Unlike other networks, where posts have a short lifespan, “pins” can be found months or even years after being published, making Pinterest an underutilized tool with enormous potential impact for brands.
How Pinterest Works as a Marketing and SEO Tool
Pinterest operates uniquely, similar to search engines, with algorithms prioritizing relevant, quality content. This means investing in optimized pins with well-chosen keywords can bring constant traffic to your brand’s website.
Pinterest SEO Advantages:
Pins are indexed by Google, broadening your brand’s search presence.
Carefully selected keywords ensure visibility over a longer time.
Links on pins can redirect to specific pages, increasing conversions.
Building a Lasting Visual Strategy with Pins
One of Pinterest’s biggest advantages is its ability to let brands create a lasting “visual library.” Content that tells brand stories, showcases product portfolios, and even includes thematic boards can keep brands visible and continuously attract new customers.
Visual Strategy Tactics:
Create Thematic Boards: Organizing pins into themed collections increases the chance of attracting target audiences.
High-Quality Visuals: High-quality photos and attractive designs enhance engagement.
Inspirational Content: Offering ideas and inspiration creates value and attracts new followers.
Engaging with the Right Audience: Targeting and Discovery
Pinterest allows interest-based targeting, making it easier for brands to reach genuinely interested audiences. Additionally, engagement metrics like the number of saves and clicks on pins can be monitored, enabling strategic adjustments.
How to Target on Pinterest:
Insights Analysis: Monitor engagement metrics to identify high-performing content.
Refine Titles and Descriptions: Use clear, keyword-rich descriptions strategically to reach the right audience.
Promoted Pins: An option to promote pins for reaching new users more accurately.
Building a Visual Library to Attract New Customers
Imagine a decor brand creating boards with inspiration for each room. These pins attract consumers looking for ideas and, upon clicking, they are directed to the brand’s website, where they find more related content and products. This discovery cycle is longer and can continue attracting new customers even after a campaign ends.
Why Explore Pinterest's Potential?
For businesses wanting a long-lasting digital presence, Pinterest offers the perfect environment to create a distinctive visual strategy that keeps attracting audiences over time. The platform stands out from other social networks by offering content with a long lifespan and serving as a true inspiration library for millions of users.
Interested in boosting your Pinterest strategy? Contact Mark Publicidade to discover how to reach new audiences and fully tap into what this platform has to offer!
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Giovanna Marques
Graduated in Literature. She has experience in translation, text editing, and content creation. Currently, she is a copywriter at Mark Publicidade and strives for clear and didactic communication in her texts. She values versatility and creativity.