Mark Publicidade and Lumus Studio Partnership:
3D Innovation in Product Marketing
Mark Publicidade is pleased to announce its partnership with Lumus Studio, a collaboration that promises to change how products are presented. The main focus of this partnership is the development of 3D product modeling, a technique that offers numerous advantages in terms of presentation, manipulation, and creative flexibility.
Want to learn more? Keep reading!
The 3D Revolution in Marketing
3D modeling has emerged as one of the most powerful tools in modern marketing. Unlike traditional two-dimensional images, 3D allows products to be viewed in a fully immersive way, highlighting every detail with impressive precision. This is especially important in industries where design, quality, and product details are key factors in the purchasing decision process.
With 3D modeling, it is possible to create realistic representations of products, allowing consumers to virtually explore every angle and detail. This not only increases the visual appeal of the product but also helps consumers make more informed purchase decisions.
Specific Benefits of 3D Product Modeling
• Detailed Visualization: 3D modeling offers an extremely detailed view of products, highlighting features that may go unnoticed in traditional photography. This level of detail is crucial for complex products or those with sophisticated finishes, where every aspect of the design contributes to the perception of quality.
• Flexibility in Creating Scenarios: Another significant advantage of 3D is the ability to create virtual environments where products can be displayed contextually. This is especially useful in industries like construction, where it’s difficult to imagine how a product would behave in a real environment. With 3D modeling, different scenarios can be simulated, showing the product applied in practical situations.
• Real-Time Manipulation: 3D modeling allows products to be manipulated in real time, enabling display from different angles, under various lighting conditions, and in multiple contexts. This flexibility not only enhances the user experience but also facilitates the creation of personalized marketing materials that can be adjusted to meet the specific needs of each campaign.
• Efficiency in Prototyping and Validation: Before the official launch of a product, 3D modeling allows it to be realistically presented to clients and partners. This facilitates design validation and feedback collection, enabling adjustments before final production, which can save time and resources.
Check out this project developed by Mark Publicidade in collaboration with Lumus Studio for the jewelry brand Julio Okubo:
Expansion to 3D Mascots
In addition to focusing on product modeling, the partnership between Mark Publicidade and Lumus Studio also includes the development of 3D mascots.
Mascots are powerful tools for brands that want to create an emotional connection with their audience. With 3D technology, these mascots come to life impressively and can be used across various platforms, from TV commercials to social media campaigns.
The personalization and level of detail that 3D allows ensure that each mascot is unique and aligned with the brand’s values.
The partnership between Mark Publicidade and Lumus Studio represents a significant leap in how products are presented to the market. By prioritizing 3D modeling, we are elevating the quality of marketing campaigns, providing a richer and more engaging experience for consumers.
The ability to showcase products in such detail and in varied contexts not only enhances the perception of quality but also facilitates the communication of product benefits and differentiators.
Contact us to learn more!
Enjoyed this content?
Then be sure to check your inbox for more tips from Mark Publicidade!
See you soon! 😊
Giovanna Marques
Graduated in Literature. She has experience in translation, text editing, and content creation. Currently, she is a copywriter at Mark Publicidade and strives for clear and didactic communication in her texts. She values versatility and creativity.