Consumers are increasingly demanding, pushing the retailer to create facilities to better meet the demands of buying. And believe me, this demand is virtual! Companies that ignore the importance of the internet to leverage sales are losing not only losing market share but running the risk of being out of the game in the next few years. Computers have become essential tools of modern life (and for all ages) and mobile devices are increasingly embedded in purchasing mechanisms, whether in the process of researching prices and products up to the purchase of goods and services.
According to data from IBGE, 75% of Brazilians have already joined mobile handsets and the trend for that year indicates growth. In the last two years, the number of Brazilians who access the Internet by cell phone grew 106%. That is why a brand must be prepared to meet this demand, with responsive sites and buying applications that conquer the consumer through the facilities and advantages that only the virtual world can offer. Most people keep their cell phones close at hand and access the internet anywhere and often.
Serving this audience with apps to make it easier to sell means that your products and services are always within reach of the consumer, no matter where they are. In addition, when the company is prepared to meet this demand, it stands out in the market, overshadowing the competitor.
Even if the customer does not finalize the purchase by the smartphone, the benefits generated by being inserted in the mobile surpass the purpose of the sale. Through apps, you can create links that will be key for the consumer to remember the brand, such as tools to save favorite products or receive notifications of promotions and news.
In addition to all these advantages, you can still get ahead in Google search, since not too long ago, the company updated its search algorithm prioritizing not only mobile sites as well as applications. Still do not have a good strategy to really dive into the virtual world? This may be the solution you’re missing to boost your sales.